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AW17 menswear fashion shoot

3CC directed this menswear shoot entitled Boys Will Be Boys focusing on youth-infused casual wear and street-worthy accessories. The story involved commissioning photographer Hana Knizova, hair stylist Steve Hurley and stylist KK Obi.

A backdrop of imposing concrete and inner city builds lends a sense of raw mood of this shoot.

Looks blend emerging and designer garments and are complimented by normcore-inspired hairstyles.

This story appeared in issue 46 of Toni&Guy magazine.

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