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Invest in video to entice your customers

If TV killed the radio, video looks set to blow up consumer-focused social media

As brands continue to turn to content creation to boost their customer reach, video is becoming their most popular medium. The new digital native wants their information on the move and video offers this in short, snackable bursts. With this in mind, Cisco estimates that by 2017 video will account for 69% of all consumer internet.

YouTube has long led the way in this audio-visual revolution and celebrates its 10th anniversary this year. As a pioneer in video sharing, the digital giant receives more than one billion unique users every month. Instagram, Vine, Twitter and Snapchat are all getting in on the act too by offering the ability to make and show short video clips, further feeding consumer desire for instantly digestible titbits of information.

Sam Smith took a mysterious turn in Balenciaga's AW15 menswear film

Fashion brands have been quick to adopt video creation - to boost sales, reach new audiences and strengthen their existing presence. For example, Balenciaga is appealing to music lovers by casting Sam Smith in its AW15 menswear promo. Meanwhile Dr. Martens’ AW15 campaign Stand for Something engages consumers with a series of short video interviews with bloggers and illustrators.

Here at 3CC we've immersed ourselves in the world of video creation for all platforms. Our editorial team takes care of Toni&Guy TV, shown in all of the hair brand’s salons worldwide. We also make promo videos for label.m, London Fashion Week’s official haircare sponsor and teaser content for Evans’ latest #stylehasnosize social media campaign. In addition, we produce show coverage, fashion films and documentaries for catwalk designer Giles Deacon.

Lights, camera, action: 3CC captured the catwalk at GILES' SS15 LFW show

With the power to disseminate content to a global network of digital users at everyone’s fingertips, we’re keeping an eye what's next for branded video content.

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